Love the Oceans

A digital home for Mozambique's marine conservation movement.

A website for the Inhambane-based marine conservation non-profit and Mission Blue Hope Spot - built to grow community, drive donations, and amplify a decade of science.

Year
2024
Sector
Non-profit / Conservation
A digital home for Mozambique's marine conservation movement.

The brief

Love the Oceans is a marine conservation non-profit working in Inhambane, Mozambique - and an official Mission Blue Hope Spot. After more than a decade of fieldwork, a renewed Hope Spot designation, and a community-led push for a Marine Protected Area, their digital presence no longer matched the scale of the mission.

They needed a website that could carry the weight of the science and move people to act - to volunteer, to donate, and to back the campaign for protected waters.

The Love the Oceans website we designed

What we did

We built the site around a simple principle: lead with the people and the place, then make it effortless to get involved.

  • Story-first structure - a “Conservation Through Connection” narrative carrying their vision, mission and values, instead of burying the work in jargon.
  • Proof, up front - impact stats and a Dr. Sylvia Earle endorsement establishing credibility in the first scroll.
  • Clear paths to act - low-friction routes to donate, volunteer and join the movement woven throughout.
  • A calm, oceanic system - type, colour and imagery that feel like the water they’re protecting, and that the team can update themselves.

Community-led conservation in action

The result is a digital home that finally does justice to the work happening on the ground - and turns visitors into part of the movement.

The results

847
Species recorded
12+
Years of research
3,200
Community members supported

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